Strategic Market Planning

Organizations are dealing with a wide range of challenges: intensifying competition, rapid technology shifts, volatile markets and major swings in customer demand and buying behaviour.

Since 1981, EJA's Strategic Planning Group has specialized in creating and implementing innovative, integrated strategic marketing plans and implementation systems for commercial, industrial, business-to-business and professional consulting firms. We help you build a firm foundation for new and existing ventures or to get that all-important head start on growth.

Proven Solutions, Not Just Theories.

  • Meet critical challenges head-on.
  • Move your strategy to the next level through our structured approach.
  • Leverage your resources for maximum impact.
  • Improve business performance and support growth/change plans.
  • Stay well ahead of changing market conditions.

Objective, Personalized Approach

  • Each assignment driven by your specific goals, challenges and business requirements.
  • Build strategies that take advantage of the essential "realities" of your organization and your marketplace.




Contact Us

Eric P. Jones and Associates Inc.
191 Lockhart Drive, St. Catharines, ON L2T 1W8
Tel. (905) 684 - 2771, Fax (905) 684 - 4601

Marketing Audit

Develop a clear marketing vision through an in-depth review of your past and current systems, programs and messages. EJA brings a fresh perspective, anchored by objectivity, to your marketing endeavours. We work with all levels of your organization using a proven, highly interactive process and action-oriented approach to help determine and enhance your competitive edge. By reviewing your enterprise in relation to the overall market, as well as your main competitors and emerging trends, EJA uncovers the key elements that drive your business by:

  • Identifying and analyzing new challenges and opportunities.
  • Determining what is unique about your organization, products and services.
  • Focusing on what you can be, who you can serve best and how to most effectively deliver your message.
  • Reaching major segments with highest potential to buy.
  • Creating increased marketing flexibility and measurable results.

Strategic Marketing Plan Development

Corporate planning has taken on new meaning and urgency. Because the marketplace is changing so rapidly, management has to move beyond its traditional frameworks and boundaries and continuously reinvent its path to success.

Through long-term strategic directions and short-term operational plans, EJA helps you develop concentrated programs to improve current market penetration, exploit related sources of revenue, or diversify in entirely new directions utilizing:

  • Organizational Capability and Systems Assessment
  • Business Model Development
  • Business Plan Development and Review
  • Planning Session Facilitation
  • Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis
  • Competitive Analysis
  • Segmentation and Positioning Strategies
  • Pricing Strategy

Program Management for Winning Results

EJA partners with you, and your team, blending your internal knowledge and our experience to implement your marketing strategies more effectively using:

  • Programs and tools that help manage and streamline business operations and increase profitability.
  • Positioning strategies; sales processes and technologies; sales management systems; marketing campaigns; distribution channel management systems and customer retention programs.

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